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Cayden Cailean is pretty much the ideal PC Cleric deity. He's generally in favor of "good" stuff, has no real structure to his church, and all of his temples are pubs. He makes a good fallback religion for players who aren't that interested in roleplaying a religious character, but still want their character's soul to go somewhere (or they want to play a cleric).
Desna is all about travel and exploration; Cayden is the god of "hold my beer and watch this". They fill two thematically different spots in the "Chaotic Good" spectrum.
As for Norgorber...well, he's kind of a weird god. The stuff about his cults hunting people down just for poking into secret stuff, or their own internal backstabbing against one another makes them seem weirdly dysfunctional, but it puts them in a good place as antagonists; once the party starts getting close to unraveling a mystery, you've got a built-in secondary antagonist from these cultists who want whatever secret it is to die with the PCs.