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Wizards in PF aren't innately special, though. They are simply people of at least average intelligence (Int 10+) who have studied arcane magic. This is in contrast to worlds like Harry Potter or the Dresden Files, where wizards have innate talent often linked to a bloodline - or Lord of the Rings, where wizards are actual demigods.
Why should it take some level of intelligence to cast spells? Because the processes involved in manipulating magic directly are somewhat more complicated than pouring one chemical into another. The spell memorization mechanic, in which a wizard prepares magic at the beginning of the day for later triggering, supports the complexity explanation.
Now, magic items can generally be used by anyone, just like technology, and their presentation in PF does suggest that like technology they are available to those who can afford them. Consider the noble's vigilant pillbox or the philanderous compact, or the fact that the diplomat in the NPC Codex is equipped with a Silver Raven Wondrous Figurine, and even the commoners and experts have a few potions.
And it's not surprising that magic would be primarily in the hands of the wealthy. Technology also takes a while to develop, and longer to trickle down to the masses. It took 1600 years from the first steam engine to the first commercial steam engine, and about 150 years from the invention of the automobile to it becoming affordable to the middle class. The typical PF setting is roughly medieval, technologically - if they don't have electric radios, why should they have magical ones?
This drifted off topic, we can continue this on another thread.