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Give Paizo a few more years -- it's all still pretty new (compared to FR).
That being said, the Pathfinder Chronicles are a pretty reasonable equivalent to Realms Lore.
If you're a Pathfinder then you probably hope to publish your own journal in the Pathfinder Chronicles, meaning there's lots of Pathfinder Chronicles out there to read. Cooler than Elminster's drivel or the silly Vollo's Guides since the Chronicles are written by adventurers (mostly actual PCs).
Add to this the fact that the adventures cover a number of scenarios, and the heroes can range from the morally ambiguous to the truly heroic.
One thing that I like about Golarion is that the focus is largely on the PCs in adventures. There may be a few heroes out in the world, but most are pretty busy. (Some do have interesting back stories. I think that any Pathfinder would love to spend a few hours chatting with Old Mage Jatembe if he is still around.)