|Vic Wertz Chief Technical Officer|
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I have only seen Paizo publicy state that the errata packs are sold at cost. I don't know what the final card counts were, but I do know that shortly before launch Vic posted prices and card counts that worked out to around $0.11/card. I know that the economies of scale are different between printing a card and printing 185 cards, but nearly 5x the cost? I would imagine that Paizo is making a profit here and that is perfectly fine.
The primary difference in pricing between the errata decks and Card Creator cards is this: the errata decks use a system that DriveThru already had in place, while the Card Creator cards use a system that DriveThru had to create for this project; the additional cost for Card Creator cards will hopefully eventually cover the cost of developing that system.
I won't say we're not making *any* money here; but I will say that I made it clear to DriveThru that Paizo's goal for the Card Creator is about encouraging the community, not about driving profit. That said, DriveThru hopes to make future use of this new system with other games that may be published by companies that *are* looking primarily for profit, and if we priced our cards exactly at cost, that would set a unprofitable price precedent that would make it hard for those publishers to follow suit. I essentially told Steve to come up with a number that he thought was workable, round it up, and basically just pass us the rounding. I *hope* that DriveThru recoups the time and effort they put into the system, and begins making a profit, and I hope that Paizo will eventually recoup the time and effort spent by the card team and the art department on it, but I don't frankly care that much about the last part—I just want it to help keep the game interesting for players.