|The Shifty Mongoose|
When I'm a player, most of my characters think of the Society as an international journalism organization/detective agency (especially the Detective Bard). Most of them offer to write specific NPCs into their Chronicles, so that people in Absalom will get to read about them, or mention that you can head to a Pathfinder lodge and look up just about anything about anywhere.
When I'm the GM, most of the NPCs think of Pathfinders as a bunch of nosey vagrants, armed to the teeth and expecting to be able to
walk charge into one's home, rifle through one's dainties, list everything they find and complain that they didn't find anything magical. On a good day, wherein violence doesn't seem to follow them wherever they go.
Fortunately, that LG Bard guy I mentioned is also good at Bluffing, so if anyone asks him suspiciously if he's a Pathfinder, he can just dodge the question by complaining about how nosey and violent Pathfinders are, and if he ever sees one it'll be too soon.