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Put this anonymously under the door:
I am in your target market. I have disposable income. I have geek cred. I also believe in the critical role that local game stores play as a connective tissue that can bring people together in a way that the internet cannot yet manage.
I am reluctant to shop in your store. I find that the store is not well-ventilated. It has a distinctive odour that I find off-putting. Being naturally quite shy, and averse to conflict, I have wrestled with how to broach this topic. Please forgive my inability to approach you directly.
I find it highly likely that I am not the only real or potential customer to be dissuaded from supporting your business by the unpleasantness of the environment in your store. You are competing globally. Most RPG purchases are though internet vendors now. You cannot afford to make shopping online a superior experience to shopping at [insert store name here.]
Please consider the example and advice available at
If you make your store pleasant to visit, I will visit. I will spend, and I will tell all my friends about you. I want you to succeed.