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We use kickstarter with some frequency these days, and you guys are all absolutely correct.
Here's some more tips I've learned the hard way:
Promise less, deliver more. The more you promise, the more you have to deliver. You can always surprise people with that extra cool thing, but don't let it grind your efforts to a halt or break your bank because of unanticipated costs.
Come to the table with 95% of your work done. Don't dream of something and then put it on kickstarter. Do it, and then use kickstarter to help fund it to a larger audience or improve it.
Keep your funding goals low. You can always use stretch goals to encourage more funding. $9000 is better than a $10,000 goal that goes unfunded.
Be in contact frequently with other business partners. You might find yourself making promises you can't keep because another business sells to new owners, no longer manufactures your desired product or just plain forgets.