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But when your revenue starts contracting because you're moving fewer units (and ask any FLGS if that's what's happening to Pathfinder) then you DO have to make a change. No market stays static, and companies either adapt or die.
It's a little out of date now (I think it was February/March 2016) but this issue was discussed when one of the ICv2 reports came out reporting best selling RPGs for a quarter.
The point was made that although Pathfinder may have lost market share, there was good evidence its sales and number of players was still increasing in absolute terms. This was the "rising tide lifts all boats" scenario and, if true, it provides a counter argument to the idea that PF should respond to 5E at all.
I'd bet a substantial amount of money that paizo don't care whether 5E outsells them, as long as they're selling enough Pathfinder books to keep the lights on, pay employee wages and hopefully make a little profit to do new things.If 5E brings more people to the hobby (and there's reasonable evidence it's doing that) PF can benefit, even if some pathfinder players drift away. They've been drifting away since the CRB was released, but there's new people joining all the time.
I personally think the D&D genre is currently in a great place where players tired of PF's complexity can move to 5E and people who tire of 5E's lack of splat books can shift to PF. No doubt many will support both.