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True, but it can also bring new customers.
Customers can already buy any given PDF with a couple mouse clicks. Are there people that refuse to buy any PDFs because there isn't a subscription option?
I know there are people that don't subscribe who complain about subscribers getting PDFs prior to street date. The thing to remember there is that subscribers don't always get things prior to street date. You might get it two weeks early, or you might get it a few days after you could've bought it at the store.