Job Description
Suits Optional...
...Brains Required!!
Wizards of the Coast, a subsidiary of Hasbro, Inc., and the world's largest publisher of adventure games, including Magic: The Gathering® Trading Card Game and Dungeons & Dragons® Roleplaying Games has an exciting opportunity for a Director, Brand Marketing: Dungeons and Dragons ® to join our team.
POSITION: Director of Brand Marketing, Dungeons and Dragons®
TEAM: Marketing
REPORTS TO: Vice President of Marketing
POSITION PURPOSE
Global brand management for Dungeons and Dragons®
KEY RELATIONSHIPS
Within the company, the Director of Brand Marketing - will determine the strategic direction and manage the P/L globally for the D&D brand in conjunction with research and development, sales, organized play, finance, project management and international Hasbro offices. The Director of Brand Marketing will lead the entire product lifecycle and development in collaboration with Hasbro Studios, Hasbro Labs, Hasbro Digital Hasbro Corporate.
Supervises:
- Lead and develop a team of Brand Managers and Assistant Brand Managers
Other Key Relationships:
- CAPS, R/D, Hasbro Corporate, Hasbro Labs, Hasbro Studios, Hub, Hubworld
JOB DUTIES
Essential Functions / Major Responsibilities:
* Set strategic objectives for the brand to ensure customer needs are met. Reconcile brand objectives with corporate goals.
* Create and drive overall brand strategy and positioning across product design, marketing and marketing communication.
* Foster the development of innovative digital and analog products targeting meaningful age groups and psychographics
* Grow profitably the brand by leading its regional expansion and category growth across a wide range of expressions (movies, TV series, books, games, licensed apparel, etc.)
* Leverage the most up-to-date digital marketing practices including online media, social media, interactive and direct marketing to grow the player community
* Manage brand P&L and makes key decisions on quality, cost, and timing for marketing programs and product under parameters set by the group Vice President.
* Manage overall brand A&P budgets and operating cost.
* Develop high-impact global marketing strategy, positioning and plans for major regions, in support of defined business & overall brand objectives.
* Write comprehensive strategic marketing, business, and sales plans
* Define and communicate all elements of the marketing program for the brand, including advertising, promotions, PR, retail programs, packaging, merchandising, and media initiatives.
* Ensure consistency of brand expression and essence throughout various marketing programs.
* Lead cross functional team members to excel in planning and execution of marketing and product plans Provide guidance to internal Wizards teams to tactically execute marketing plans.
* Provide internal International Marketing teams strategic direction for the brand.
* Evaluate current market trends and competitive activity; report on key findings.
* Coordinate with Hasbro product and media partners to deliver seamless marketing and brand messaging to the consumer.
* Act as key brand contact for business partners, international groups, Hasbro corporate, and press.
* Manage licensor/licensee relationships.
* Occasional travel required.
* Develop and mentor a team of intermediate and junior level marketer(s)
Performance Measures:
- Brand objectives, goals, strategies and measures as defined at the beginning of each year.
QUALIFICATIONS
Education and Training:
- Bachelor's degree from a four-year college required; specialization in Digital Marketing strongly preferred.
- MBA in International Business preferred.
Prior Related Experience:
- Minimum 5 years experience in digital marketing required including digital games marketing and/or social media marketing, online marketing and community marketing.
- Other consumer marketing and/or publishing experience preferred
- Knowledge of analog or digital role-playing games preferred
Knowledge, Skills and Abilities:
- Proven communication skills, particularly written and verbal required.
- Strong planning and organizational skills; ability to juggle and manage multiple priorities under tight project deadlines required.
- Experience with MS Word, MS Excel, MS PowerPoint and/or equivalent software required.
- Familiarity with Wizards products a plus – particularly Duel Masters
- Ability to work effectively with diverse groups of people.
Time Expected to Reach Full Performance Level in Position:
Three months
Physical Requirements: Standard office environment.
The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.
We are an Equal Opportunity / Affirmative Action Employer.
See Job Description