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I bought all the APs and I ran about a quarter of them. But I've read almost all of the ~100 volumes published by Paizo. The pleasure I get in reading the AP volumes is a major reason why I am still a subscriber and happily buy them each month. So I fall straight into the category James describes. More importantly, if they weren't enjoyable to read and get into, I probably wouldn't run them either! So making them easy to read is certainly important to me.
I tried reading some more structured modules from other publishers and, more often than not, I can't get beyond a few pages because the very structured and supposedly helpful format makes them boring to read, even with the goal to run them. And if the GM is bored when reading the module, I can't imagine a good outcome at the table later on…