I thought I'd throw this out here...
I'm buying Pathfinder from my local gaming shop, which needs all the support it can get. Annoyingly, that means I get my copies later than online subscribers, but much worse, I don't get a PDF of it.
The PDF is extremely useful, especially for printing off player handouts and maps.
Now, I understand that having people subscribe directly from Paizo gives them a much better idea of popularity, and gives them a bigger share of the profit, and I'm all for that.
But I wish there were a way for people like me, who keep their local gaming store alive, to get a PDF version of Pathfinder too, without having to shell out twice, or least without having to shell out quite so much. I simply can't afford to buy the book locally, and then pay another $13.99 for the PDF.
Perhaps a unique code in the book could entitle one to the PDF, or a PDF for less?
There's not much in it for Paizo, other than a warm, fuzzy feeling on the inside, but you can't put a price on that! :)