I could tell back when this was pre-kickstarter that is was not working to work out. I backed the demo video to give Ryan the benefit of the doubt, but I was afraid it was going to be basically this: http://paizo.com/threads/rzs2nzuy?Game-Expectations#1
eg, Wow Combat, Eve progression, etc.
The demo video confirmed they were going in the WoW gameplay direction and I *apparently correctly* assumed that would be a massive failure and stopped paying attention for several years.
My recommendation to Paizo would be to cut losses and shutter the studio. Then license your IP out to some decent developers to make single player/co-operative Pathfinder CRPG games. I'd love to play a Pillars of Eternity/Balder's Gate type of game using pathfinder rule-sets and lore.
An MMO based on Pathfinder would have to step way out of the box to work. Implement turn based combat, tons of MUSH/social type functionality, it would have to be *not* copying existing MMO's in any significant respect. That could be done on the cheap, but I don't see how the abomination that exists right now has any value at all.
Why would anyone want to buy it?