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I'll admit when I have what I think is a good idea I'm excited about, it becomes all I can think about and I can't wait to start writing. Once I start, it just flows out of me.
BUT, there are other times, particularly when I need to write something I'm not necessarily as exited or passionate about, that I have as much trouble as anyone getting started and and then keeping the momentum once I do finally get started. It's a very frustrating feeling to be sure.
I've read many interviews and biographies from writers who say that, when they are working on project and feeling the dreaded writer's block, they set aside a certain amount of time every day (a couple hours, or even just a single hour or less) in which they MUST write. No matter how well or how poorly it seems to be going, they simply must write something for the project. They may not edit themselves and they may NOT trash, delete or crumble up what they have written.
Then, they come back to what they wrote at a later time and look at it with some degree of objectivity to see what's there. Maybe a given day's writing resulted in nothing worth keeping. More likely, however, there IS something good, even if it's just a single paragraph, a sentence, an idea, or even just a cool name. Keep that nugget of gold, refine it and then keep moving forward like that every day.
You might be very surprised what you end up with!