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I don't think that the problem are eastern arms and armors. I think the problem is that there is a large chunk of fanbase that won't buy anything that's outside their traditional pseudo-European-medieval fantasy comfort zone. So, any time you go outside of this territory, you need to estimate if sales generated by fans of a given non-traditional tangent who actually put their money where their mouth is will make up for all those turbo conservatives who will cancel their subs and balk at the idea of having robotz/lazors/anime/ninja/guns in their D&D. So when you have the choice of venturing into risky topics as opposed to safer ones ... you really need to have, between empirical data and business hunch, a solid idea of what your ROI is going to be.
Oh, and a single module is never a good test, because they are the least selling Paizo line.