I went looking to buy Pathfinder and ended up having to search, carefully, for a way to buy it.
Why doesn't Pathfinder have its own category in the top level of Paizo's own section of its own store?
When I finally found it, I was in the process of buying an individual copy--but your site hung on "Send to this address" in the shopping cart. Good thing--because I was IMing with a friend who told me there were subscriptions.
Subscriptions?
I went back to try to find it and, well, had to dig for it. There didn't seem to be a place to actually buy a subscription--because there's no button. There's only a text link, unlike all the other buttons for all the other Pathfinder products.
When I selected subscription, under that line item, the total was -blank-. There was a grand total at the bottom, but I couldn't tell from your site how much the Pathfinder subscription was actually costing.
Also, buying a subscription to Pathfinder was $17.99, but buying them individually was $27.99. Since subscriptions offer only a 30% difference in price, why is buying them individually so dramatically more expensive?
And: Why is the subscription monthly for infinity? No six month or yearly subscriptions available?