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I have my religious characters use their god's title when addressing members who are not a part of their faith, and they in turn use the titles as well if they know them. I imagine it to be a little bit like the god stating "Only my friends get to call me Shelyn."
Another way of thinking of it is how medieval subjects would refer to their lord by title, rather than by name, but the lord's closest friends and servants (and they could get quite close) would be able to refer to them by name comfortably.
I do something similar. Other than a few of the major gods, most of my (PFS) players don't know the title right away. So I've found that both written NPC and myself will refer to both name and title the first time, and then use title for the rest of the conversation.
I mean look at Desna(link to wiki page), she has a ton of titles:
The Song of the Spheres
The Great Dreamer
The Tender of Dreams
Resplendent Goddess of Fortune
Goddess of the North Star
Queen of the North Star
Would a PC know all of these? A cleric of Desna? yes. Other Clerics? Most likely with an knowledge check. Lay people? No way. Therefore whichever title a NPR is going to use should be prefaced the first time used; "Desna, Lady Luck"