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Emphasis on what Vic said! Game design and writing fiction are completely different animals.
Okay, having just broken into Paizo as a contributor with "Pirate's Honor", I'll tell you how I did it. Keep in mind that this is not the only way it could happen.
1) Establish yourself as a professional fantasy author.
2) Read, learn, play and love Pathfinder.
3) Pitch yourself with a story or game element in mind. I chose nautical fiction not only because that is what I love to write, and have been successful with, but because PFT had not yet put out a "pirate novel".
4) Submit writing samples upon request, with emphasis on that last bit. I know James' post states that you can pitch with a sample, but personally, I would ask first. Deluging James with a bunch of e-mails with attached samples that were not requested will probably earn you a quick boot.
5) Wait and do not heckle!
6) If you are asked to pitch specific story lines for web fic (the typical starting point) be prepared with several pitches.
7) If James picks one of your pitches, give him your absolutely best work, and send it in.
Of the above, number one is the hardest step, but there really are no shortcuts. I put out ten novels before I pitched to Paizo.