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A lesson Paizo can take away from 5th/Wizards is there writing style. Some people are annoyed by the fluff mixed with the crunch but, honestly, with my first time DMing D&D it was phenomenal. From just reading the PHB and a little on Forgotten Realms, I've roleplayed the setting and its inhabitants better from just a few days of reading of thought work than I ever did with Golarion and Pathfinder in spite of years of exposure. I could probably go back and do better with Golarion now but Wizard's writing almost narrates a movie while giving you mechanics. It's much easier to digest than the hard separation Paizo currently does.
I thought this was an abberation with 5th but then I looked back to the 2e DMG and 3.0 FR setting. Everything I read was genuinely written better. Though, it could be those resources cover much more mundane topics. It's not all fantasitical events and powerful creatures. There are articles on bartering systems and various economies. I felt like it was trying to improve me as a DM rather than just giving me material to use in games.