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Reposted from here:
I will be frank: one of several primary goals for the Pathfinder Tales line is to attract fiction-loving non-gamers to the world of Pathfinder. And we believe that Tor has the ability to advance that goal farther than we ever could on our own.
Without partnering with Tor, the future of the line would likely not rise above "more of the same." And sure, that's great. But if Tor is able to expand the readership, we might be able to do more and bigger and better things in the future. We might be able to mix things up and do something special outside of the bimonthly paperback novel run. We might be able to attract authors that we can't get right now.* I can't make any promises, of course, but we wouldn't be doing this if we didn't think it gave the line a better future than it would have otherwise.
*Addendum to repost: James tells me that the Tor deal has already allowed us to secure at least one author that we’d been wanting to secure for a while.
I hear you Vic, and I really don't mean to sound like a curmudgeon. More importantly, I don't mean to be one. I absolutely wish you well.
Thing is, this is New Coke. I hear you that the Tor partnership might allow you to do more and bigger and better things. It's a novel line. We want novels. Not bigger and better things. You might do something special. It's a novel line. We want novels. You might be able to attract authors you can't currently get. You know, I can't name a single author (who is still alive) whose contribution would justify the changes... to me. You've got an established stable of very good authors and luring in Hickman and Weiss or Neil Gaiman or Muhammad Ali isn't as attractive to me, the reader, as it sounds on the outside.
New And Improved Tide is fine to write on the outside of the box, but really, we just want a laundry detergent that gets our clothes cleaned. I'm not entirely sure how a line of excellent novels gets meaningfully improved, when there are visible drawbacks.
Again, I wish you well, and intend this only as dialogue, not as argument or bashing. I suspect you've already seen my perspective (Paizo isn't run by short-sighted people), but the All-New 2015 Whatever, "now with none of the things you love and instead a bunch of other things you don't care about"... is a common marketing error.