Way back in August I began to make some cryptic references to moving to the Emerald City of Seattle, leaving the reasons why a mystery. People began to guess, but all was revealed a couple of Tuesdays ago by Paizo as I was driving a rented U-Haul up the 5 from San Diego to Seattle. Turns out I was relocating the Horde from sunny Southern California to the green, and very wet, Pacific Northwest in order to work here at Paizo as the new Marketing Manager.
What does that mean exactly? Well, I'll be working closely with Erik Mona, our fearless publisher, making sure you the fans know what we're producing, when it's coming out, what we're planning, and other cools bits of news. In addition, I'll be working with the rest of the staff in getting them on podcasts, interviewed by blogs and magazines, and out in the wild spreading the glory of Pathfinder and Paizo.
I'll also be working on some new ways of keeping you the fans involved in what we're doing and ways you can help us out. So if you have any specific ideas, please leave them in the comments below.
BTW, have you had a chance to look at our new FAQ system? What we've done is put a link that says "FAQ" on messageboard posts. If you hit this link it will mark the message, letting us know that there's something you think we need to clarify, explain, or outright fix, and then have included in the official FAQ for the product. Every message you flag for us will be brought to the attention of our developers, letting them know someone has a question or needs a ruling. (FYI, those with more "flags" will go to the top of the list.) You can check it out here.
Here's a suggestion for you Hyrum - as a loyal Paizo customer, I do not find that Paizo products and in particular the Pathfinder RPG line are "visible" enough in my local game store. The books are on a shelf, near the back, spine out and behind a counter (the store owners are afraid of people picking up a book and walking out). As a result, the only way to really know they are selling Paizo/Pathfinder is for the customer to know enough to ask to see your products.
I am sure this is the case at many other game stores. You need to make your products more visible - store owners won't do so on their own - maybe ship these guys posters to put in windows? Maybe make a small cardboard stand-up display (for putting on a counter). Maybe make a big cardboard stand-up display (for putting on the floor). Anything to make people in the store notice the name Paizo/Pathfinder and think "hey cool, that looks like something I want to learn more about" and ask to see the books and get hooked.
I am sure this is the case at many other game stores. You need to make your products more visible - store owners won't do so on their own - maybe ship these guys posters to put in windows? Maybe make a small cardboard stand-up display (for putting on a counter). Maybe make a big cardboard stand-up display (for putting on the floor). Anything to make people in the store notice the name Paizo/Pathfinder and think "hey cool, that looks like something I want to learn more about" and ask to see the books and get hooked.
Life-size Seoni cardboard display cutouts that has her hands folded outwards that has the strength to hold a pile of the latest Pathfinder books for the offering for the fanboi that succumbs to her charms by failing their will save and end up purchasing one.
Lifesize cardboard display cutouts of Seoni with her hands opened outwards to be able to support the latest batch of Pathfinder books to catch the eye of an unsuspecting fanboi who's going to take a penalty and fail their will save by purchasing the product. It'd make for an interesting kiosk.
Lifesize cardboard display cutouts of Seoni with her hands opened outwards to be able to support the latest batch of Pathfinder books to catch the eye of an unsuspecting fanboi who's going to take a penalty and fail their will save by purchasing the product. It'd make for an interesting kiosk.
Ooh. Even if you can't make cutouts to give to all the stores, Paizo should definitely make some life-size cutouts for Paizocon and Gencon and all the other cons they go to. GREAT for photo ops!
Hi Hyrum, welcome to Paizo. I'm glad you're talking about the stores - the one game store I've been to has some Pathfinder books, but I didn't see any Pathfinder in my local B&N, where they have a ton of D&D books in their games/manga section. Sorry to hear you won't be down in SoCal anymore, tho. But Seattle is much greener, so hopefully you'll grow to like that.
Here's a suggestion for you Hyrum - as a loyal Paizo customer, I do not find that Paizo products and in particular the Pathfinder RPG line are "visible" enough in my local game store. The books are on a shelf, near the back, spine out and behind a counter (the store owners are afraid of people picking up a book and walking out). As a result, the only way to really know they are selling Paizo/Pathfinder is for the customer to know enough to ask to see your products.
I am sure this is the case at many other game stores. You need to make your products more visible - store owners won't do so on their own - maybe ship these guys posters to put in windows? Maybe make a small cardboard stand-up display (for putting on a counter). Maybe make a big cardboard stand-up display (for putting on the floor). Anything to make people in the store notice the name Paizo/Pathfinder and think "hey cool, that looks like something I want to learn more about" and ask to see the books and get hooked.
Anyhow, I hope this helps!
Same issue here. I would love to see Pathfinder more visable.
A belated welcome to the Paizo boards, Mr. Savage. I think the last marketing manager went off to tour conventions playing a curmudgeonly atheist wizard (or to drag combats in PFS games which he was running out for an epic nineteen or so rounds so the PCs never got past the first encounter), so I'm unsure if that augurs well for your tenure, or not.... (Okay, so he runs PFS too... ;) )
As to suggestions, I occasionally comment in Tuesday night chats on the lack of press releases. Since the close of RPGSuperstar, I think Paizo must have four or five months without a release, despite news-worthy events occurring such as the change in the novel schedule so that the line launched earlier than expected, at GenCon itself... I'm still not quite sure why that didn't rate a press release.
As to how we can help out, there are several of us around who'd be happy to help catch those pesky little errors by participating in the proof-reading before things go off to print... Even assuming emailing drafts around is a bad idea from a security point of view, in the bigger context how much can sending the occasional package of paper, registered delivery, really cost if it spares comments about 'file/fire' typos, or that fox's cunning appears to be absent from the witch spell list. (On which note, I need to go and flag that up...)
Hyrum ... your avatar ... it's hypnotic ... it's getting into my brain and burning marketing memes into the temporal lobe. I see why they've hired you now. *shakes fist*
Hyrum ... your avatar ... it's hypnotic ... it's getting into my brain and burning marketing memes into the temporal lobe. I see why they've hired you now. *shakes fist*
Since you're posting here, Hyrum, do you know when Josh is announcing the first wave of regional coordinators, or is he waiting on something?
Like Mark said, the RCs have been chosen and we'll be making the announcement on who they are on Monday.
Hyrum.
Thanks for the update. I think I know who our UK regional coordinator will be, but it would be nice to see the official verdict, and I might yet be surprised...